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Hi everybody,
Jeff Dunham and Walter.

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It's a beautiful day
at Dunham Family Motors.

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I think it's so-so.

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Do you have something
sad and tired sitting

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in your driveway?
- Yeah, my idiot son-in-law.

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Most vehicles are designed

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to get you from point A
to point B.

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This vehicle was designed
with a mission.

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To be the ultimate
light tactical military vehicle.

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It just looks wild.

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It did its job so well,
somebody said,

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"Hey, let's add cupholders,
air conditioning, and a stereo."

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Because nothing says
daily driver

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like full combat readiness.

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This is the story
of two vehicles

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with the same DNA, twins.

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But when they came down
the production line,

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one got shipped off to war,

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while the other
got all the cushy stuff.

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- How about this?
- Look at the behemoth

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in our collection here.

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The 2006 Hummer Alpha,
zero down.

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Yeah, and it's extra clean.
You know what that means?

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- Yeah, we finally washed one.
- Nope.

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Throughout time,
humanity has been obsessed

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with getting places using
anything but their own two feet.

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We've tried
all kinds of things,

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until finally, the greatest
invention of all time,

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the automobile.
- Ooh-hoo-hoo.

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Moron!

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These are--
"The Cars That Drove Us."

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In the history
of the U.S. military,

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only two vehicles have marched

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from the battlefield
to the driveway,

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the Jeep and the Humvee.

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They really capture
the imagination

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of the American people.

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As it turns out,
we needed one

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to pave the way for the other.

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The Hummer was
kind of the new Jeep,

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except upgraded,
you know, bigger, stronger.

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But to understand
how we ended up lucky enough

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to squeeze a military machine
into a two-car garage,

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we have to go
all the way back to 1939.

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As the threat of impending
conflict approached...

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There was a realization

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from our army that they needed
a vehicle that was capable

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of operating
in the off-road environment.

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And so the U.S.
Army put out a call.

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U.S. automakers,
American Bantam...

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- Yes sir!
- Willys.

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- Affirmative.
- ...and Ford...

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- Right away.
- ...answered.

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They came out with the GPW.
The pronunciation of it

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would eventually morph
into Jeep.

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Jeeps were deployed
to every corner of the globe,

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ready to spring into action.

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The American Jeep was
absolutely revolutionary.

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The Jeep became famous
during the Second

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and after the Second World War.

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The Jeep
symbolized victory,

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and soon the symbol
of grit and determination...

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became an image of pop culture
from movies and television...

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That packs an awful wallop.

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...to comics and toys.

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A recoilless rifle
that really shoots.

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But before long,
playtime was over,

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and the Jeep returned to combat.

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In the jungles of Vietnam,
with all of the rivers,

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with the swamps,
it had limitations.

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They needed something better.

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And so it was determined
that success could be achieved

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by harnessing the mighty
military power of...

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a checklist.

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The military went out
to a variety of manufacturers

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and said, "Here are
the specs we want."

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Something that can climb
at a certain angle,

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certain level
of ground clearance,

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carry a certain payload,
go a certain speed.

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All these specs.

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And like they'd done
with the Jeep,

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in February of '79, the Army
put out a call to companies

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who were willing to take
on this extensive checklist.

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Teledyne, Chrysler Defense,
and AM General would pit

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their prototypes
against each other at...

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The Army's Aberdeen
Proving Ground.

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But one company
had a small disadvantage.

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We weren't a huge organization.

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We were not a General Motors.

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But what they did have was...

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A real energized,
hardworking core team.

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The sole focus of AM General
Engineering was the Humvee.

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We were looking at it
as a must-win contract.

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No pressure.

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Now, about that checklist...

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The Humvee
specification required

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low-altitude
parachute extraction.

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- Hmm?
- I'm gonna
need you to explain.

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A military cargo plane would
open up their cargo door,

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deploy a chute, and drop it
on the ground from like 20 feet

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going 100 miles an hour.

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So how do you do?

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We broke our frames.
We actually...

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...we had to strengthen
the chassis of the Humvee

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to be able to withstand that.

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Check one.

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But the chassis didn't just
need to survive

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being shoved out of an airplane.

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It also had to politely
endure the constant pounding

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from mounted weapon systems.

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That strength of the chassis
went up and held a weapons ring

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so that they could operate
a machine gun 360 degrees,

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a tow missile, or other weapons.

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We've actually mounted
a 105 howitzer on a Humvee.

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Check two.

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The government specification
required 16 inches

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of ground clearance.

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16 inches?
So how'd they do it?

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We took a seating position
of a soldier and put his feet

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right at the bottom
of the frame rail.

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So that means
the tunnel comes up

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considerably high,
about hip-high.

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That's because that's where
the drivetrain goes through,

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which gives it this unique
additional clearance.

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Check.

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You combine that
with the wheel hub,

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it gives the Humvee tremendous
off-road capability.

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The vehicle has to be able to
enter five feet of salt water.

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As if that
weren't enough,

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it also had to be
shut off underwater,

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sit there for an entire hour...

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...then restart.

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And drive out without having

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any detrimental effect
on the vehicle.

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Wait, does General Motors
make an engine

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that can go fully underwater?

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We had to add a snorkel
to the engine

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so that it could breathe.
- Check, check, check.

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After years of development,
countless tweaks,

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and more
than a few chassis later,

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the three prototypes rolled
into Aberdeen Proving Grounds

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to go head-to-head in testing.

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2
The year was 1982.
Olivia Newton-John

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was single-handedly
making the FCC sweat

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with her cheeky
double entendres.

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♪ Let's get physical, physical ♪

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And testing
of the top three prototypes

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of the U.S. military's newest

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high mobility multipurpose
wheeled vehicle

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was about to begin.

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While AM General
was busy cracking chassis

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and flooding engines,
Chrysler Defense

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and Teledyne were hard at work
on their prototypes as well.

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Teledyne Continental,
they were basing

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their prototype off of that
Lamborghini Cheetah design.

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While Chrysler Defense's
design was based

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on their existing
expanded mobility truck.

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The Army took those prototypes,

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to Aberdeen Proving Grounds
in Maryland.

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The test and evaluation

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commands most
comprehensive facility.

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The vehicles were put
through over 600,000 miles

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of abuse in every miserable
condition imaginable.

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Just 24 hours a day
through all kinds of terrain

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and various environments.

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With each team
nobly battling it out.

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Competing for
a billion-dollar-plus contract

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to provide the Humvee
for the Army, Marines,

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and Air Force.

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Ultimately, one was chosen.

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And that was the one that was
designed by AM General.

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And it was the ultimate
military vehicle.

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Selected for production

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by the U.S. Armed Forces
in March of 1983.

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When we won the contract,
it was like, "Wow."

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We actually had a party.

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And rumor has it,
AM General partied

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into the P.M. that night.

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Because Dave and the gang

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now had over a billion
reasons to party.

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It was one of the largest
defense contracts ever.

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This was kind of the beginning
of the Hummer phenomenon.

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The word became, "Oh, my God,
now we got to do this."

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When AM General began
cranking out its battle wagon

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for the military,
it answered to two names.

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Hummer or Humvee.

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Ultimately, Humvee
became the name

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that stuck, standard-issue
and mission-ready.

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And the Humvee's mission?
Do everything.

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We created over
15 different variants.

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The Humvee was a huge step
forward from the Jeep.

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It's more powerful.

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It's got greater
ground clearance.

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It could go through
60 inches of water.

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It could go up a grade of 60%.

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The Humvee absolutely took it
to the next level.

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For the next decade,
the Humvee would exist

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exclusively during peacetimes,
but that would all change...

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on December 20th of 1989.

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And for the first time,

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the Humvee was heading
into combat.

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When we invaded Panama to get
rid of Emmanuel Noriega...

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Drug agents
arrested him on the spot.

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The Humvee,
it performed exactly

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how they had hoped it would.

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It-- whether it was
in an urban environment

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or in a jungle environment.

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It became the second Jeep,
so to speak, except upgraded.

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You know, bigger,
stronger, and everything.

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Let's hope so,
because its next task...

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was a doozy.

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The car all of a sudden
became really world famous,

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because of the Iraqi war.

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This was a war that was being
televised in the United States.

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You could see these Humvees
going across the desert.

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Big machine guns on top,
and then the left

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and then the right,
you know, armored windows,

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armored this, armored that.

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Soon, the course
of the Humvee's fate would be

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forever changed, not
on the battlefields of Iraq,

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but rather...

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In the executive
conference room,

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we had a fellow from marketing
came in and said,

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"We just got a phone call
from a celebrity."

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2
By 1990,
the Humvee was a critical part

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of the armed
services operations.

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It could be seen transporting
service members down the streets

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of many American cities
from Maine to Oregon,

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specifically Astoria, Oregon.

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Welcome to Astoria.

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Astoria had become
a popular filming location.

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00:10:05,834 --> 00:10:08,367
And on one fateful day...

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This is
your new kindergarten teacher.

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Those two worlds collided.

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So we were filming
"Kindergarten Cop,"

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and we were driving on a freeway
to get to the location.

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It was early in the morning,
and then all of a sudden,

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and I looked over
to the other side,

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and there I saw
a bunch of Hummers.

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It was like a lot of them,
one after the next coming.

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And I looked at that and I said,
"This car looks so cool."

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I mean, it was unbelievable.

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The Austrian
in Astoria was in awe.

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Hey, snap out of it!

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And immediately
fell in love with it

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and then contacted
AM General directly.

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I was so impressed by the cars,

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00:10:47,534 --> 00:10:50,000
I got to look into
if those cars are available.

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But there was one
small hitch.

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It's not legal.

251
00:10:53,267 --> 00:10:55,267
They said,
"No, you cannot really own one."

252
00:10:55,434 --> 00:10:58,100
Because for that, we would need
permission from the Pentagon

253
00:10:58,267 --> 00:11:00,501
and from-- the list was
going on and on and on.

254
00:11:00,667 --> 00:11:02,567
Apparently, civilians can't just

255
00:11:02,734 --> 00:11:04,200
buy military equipment.

256
00:11:04,367 --> 00:11:06,300
He can't drive it on the road.
It's illegal.

257
00:11:06,467 --> 00:11:08,801
But Schwarzenegger was
never one to shy away

258
00:11:08,968 --> 00:11:10,701
from aggressive negotiations.

259
00:11:11,868 --> 00:11:13,400
And so...

260
00:11:13,567 --> 00:11:15,767
I was the chairman
of the President's Council

261
00:11:15,934 --> 00:11:16,868
on Physical Fitness.

262
00:11:17,033 --> 00:11:18,267
I said, "You know,
I know Dick Cheney,

263
00:11:18,434 --> 00:11:19,767
I know Colin Powell."

264
00:11:19,934 --> 00:11:23,467
Let me just get into it.
And I got the permission.

265
00:11:23,634 --> 00:11:26,868
They felt kind of like, "There
was no secret military stuff

266
00:11:27,033 --> 00:11:28,868
there that we should be
concerned about."

267
00:11:29,033 --> 00:11:31,901
So I basically bought one.

268
00:11:32,067 --> 00:11:34,467
The Pentagon may have
rubber-stamped the sale,

269
00:11:34,634 --> 00:11:37,000
but that doesn't mean
the Department of Transportation

270
00:11:37,167 --> 00:11:38,667
would let the rubber
hit the road.

271
00:11:38,834 --> 00:11:41,100
Of course,
it wasn't street-legal.

272
00:11:41,267 --> 00:11:43,868
We had to build the vehicle
for him to meet

273
00:11:44,033 --> 00:11:45,701
Federal Motor
Vehicle Safety Standards.

274
00:11:45,868 --> 00:11:47,767
It was a completely
new electrical system,

275
00:11:47,934 --> 00:11:51,567
all new lighting,
all new sensors, adding ABS.

276
00:11:51,734 --> 00:11:55,267
You need to have the interior
done in a padded way,

277
00:11:55,434 --> 00:11:58,200
because if you have an accident,
you hurt yourself.

278
00:11:58,367 --> 00:12:00,400
So it's safe, so it is legal.

279
00:12:00,567 --> 00:12:03,901
We had to develop doors
because the Humvee doors

280
00:12:04,067 --> 00:12:06,267
were cloth,
and there's a requirement

281
00:12:06,434 --> 00:12:07,566
for side-impact.

282
00:12:07,567 --> 00:12:09,467
What I like about
the Humvee is you don't

283
00:12:09,634 --> 00:12:11,868
have to do a [bleep] thing

284
00:12:12,033 --> 00:12:15,868
about building it up and making
it ballsier because it has

285
00:12:16,033 --> 00:12:17,767
the biggest wheels on it.

286
00:12:17,934 --> 00:12:20,167
It has the interior
that's tough.

287
00:12:20,334 --> 00:12:22,501
It has the windshield wipers
that are tough.

288
00:12:22,667 --> 00:12:24,667
Everything is rugged
about this car.

289
00:12:24,834 --> 00:12:27,601
The military version
is very stark inside.

290
00:12:27,767 --> 00:12:29,868
Arnold Schwarzenegger
doesn't want it stark inside.

291
00:12:30,033 --> 00:12:31,400
He wants a nice car.

292
00:12:31,567 --> 00:12:33,667
So they made it
a little bit nicer inside,

293
00:12:33,834 --> 00:12:35,267
a little bit more usable.

294
00:12:35,434 --> 00:12:37,200
Including putting
an air conditioning there,

295
00:12:37,367 --> 00:12:38,200
which was not in there,

296
00:12:38,367 --> 00:12:39,667
and a heater
and stuff like that.

297
00:12:39,834 --> 00:12:41,501
Of course,
it needs power windows

298
00:12:41,667 --> 00:12:43,467
and power door locks
and heated seats,

299
00:12:43,634 --> 00:12:45,067
a whole new interior.

300
00:12:45,234 --> 00:12:47,901
I then took it back to Hummer,

301
00:12:48,067 --> 00:12:50,667
The AM General,
and I said, "Now here is

302
00:12:50,834 --> 00:12:52,267
what the civilian Hummer
could look like,

303
00:12:52,434 --> 00:12:53,767
so it is street legal."

304
00:12:53,934 --> 00:12:57,067
So it became
kind of like a concept car.

305
00:12:57,234 --> 00:13:01,300
One day at work,
our CEO comes on and said,

306
00:13:01,467 --> 00:13:04,667
"One year from today,
we're going into production

307
00:13:04,834 --> 00:13:06,567
"on a commercial Hummer.

308
00:13:06,734 --> 00:13:09,467
It's gonna be
available to the public."

309
00:13:09,634 --> 00:13:12,167
The plan was
for AM General to make...

310
00:13:12,334 --> 00:13:13,467
The military Humvee--

311
00:13:13,634 --> 00:13:14,567
...as well as...

312
00:13:14,734 --> 00:13:16,567
The civilian H1 Hummer.

313
00:13:16,734 --> 00:13:20,200
I would regularly
visit the factory, test drive

314
00:13:20,367 --> 00:13:21,701
the various trucks
that they built.

315
00:13:21,868 --> 00:13:23,501
He would bring them to Aspen.

316
00:13:23,667 --> 00:13:26,367
I would drive them
without snow chains.

317
00:13:26,534 --> 00:13:29,767
Up the mountains, there was
deep snow, and it just climbed

318
00:13:29,934 --> 00:13:31,367
up to the top of that mountain.

319
00:13:32,767 --> 00:13:34,367
On the shoulders
of the collaboration

320
00:13:34,534 --> 00:13:36,000
with AM General and Arnold.

321
00:13:36,167 --> 00:13:37,567
They made a few changes.

322
00:13:37,734 --> 00:13:40,167
Then they built
the first Hummer.

323
00:13:40,334 --> 00:13:44,267
And I got not only the first
Hummer, the concept car,

324
00:13:44,434 --> 00:13:46,100
but they also now built

325
00:13:46,267 --> 00:13:48,667
the first Hummer
off the assembly line.

326
00:13:48,834 --> 00:13:51,300
All the workers were there,
and they gave me the key

327
00:13:51,467 --> 00:13:54,100
to the Hummer.
That was a day of celebration.

328
00:13:54,267 --> 00:13:57,167
Everyone was very happy,
and I was very happy.

329
00:13:59,434 --> 00:14:02,467
And so what do you call
the first civilian Humvee built

330
00:14:02,634 --> 00:14:05,100
specifically for the biggest
action star in the world?

331
00:14:05,267 --> 00:14:08,000
Oh, he's the Terminator,
the tough guy,

332
00:14:08,167 --> 00:14:10,701
and this is a tough vehicle.

333
00:14:13,167 --> 00:14:14,767
It was love at first drive,

334
00:14:14,934 --> 00:14:17,367
and Arnold wanted to share
that feeling with the world.

335
00:14:17,534 --> 00:14:19,267
He helped convince AM General

336
00:14:19,434 --> 00:14:22,167
that millions of people
will buy a real off-road car.

337
00:14:22,334 --> 00:14:24,868
The biggest movie star
in the world had just launched

338
00:14:25,033 --> 00:14:26,300
a free ad campaign.

339
00:14:26,467 --> 00:14:29,767
I would use this car
to drive up to a movie premiere,

340
00:14:29,934 --> 00:14:32,000
and then all of a sudden
people saw this car,

341
00:14:32,167 --> 00:14:34,367
and paparazzi
would be photographing it,

342
00:14:34,534 --> 00:14:37,667
and all of a sudden the picture
was out there in the media.

343
00:14:37,834 --> 00:14:40,100
Oh, and speaking
of ad campaigns...

344
00:14:40,267 --> 00:14:41,868
When you've got a real thirst,

345
00:14:42,033 --> 00:14:44,300
nothing can keep you
from the ice-cold citrus taste

346
00:14:44,467 --> 00:14:45,501
of Mellow Yellow.

347
00:14:45,667 --> 00:14:47,901
Mellow Yellow
bought ten vehicles,

348
00:14:48,067 --> 00:14:51,567
and that was the first vehicles
we ever built commercially.

349
00:14:51,734 --> 00:14:53,000
And they were rough.

350
00:14:53,167 --> 00:14:55,567
Me and the Hummer took
a little shortcut.

351
00:14:55,734 --> 00:14:57,801
When I first heard
that AM General was planning

352
00:14:57,968 --> 00:15:01,801
a civilian Hummer, my thought
about it was it was ridiculous.

353
00:15:03,000 --> 00:15:05,000
Until I actually saw it.

354
00:15:05,167 --> 00:15:07,300
The H1 very much looked
like the military version.

355
00:15:07,467 --> 00:15:09,667
A wolf in a field of sheep.

356
00:15:09,834 --> 00:15:12,367
And it very much operated like
the military version.

357
00:15:12,534 --> 00:15:14,000
Climb the steepest hills

358
00:15:14,167 --> 00:15:15,868
and conquer
the toughest terrain.

359
00:15:16,033 --> 00:15:17,868
The Hummer is a military truck.

360
00:15:18,033 --> 00:15:20,501
You can get out of any
situation with the Hummer

361
00:15:20,667 --> 00:15:22,167
in the desert or in the snow.

362
00:15:22,334 --> 00:15:25,000
Especially with unique
features like the...

363
00:15:25,167 --> 00:15:26,868
Central tire inflation system.

364
00:15:27,033 --> 00:15:29,968
You have automatically
inflating or deflating

365
00:15:30,133 --> 00:15:34,000
of the tires from inside to have
more grip to get out of any

366
00:15:34,167 --> 00:15:36,000
kind of a situation.

367
00:15:36,167 --> 00:15:38,968
Go through 30 inches of water,
blast through snow.

368
00:15:39,133 --> 00:15:42,667
Just like with the big deltoids,
with the calves,

369
00:15:42,834 --> 00:15:45,167
the abs sticking out
and all of this stuff.

370
00:15:45,334 --> 00:15:46,567
And it just,
you turn on the engine...

371
00:15:46,734 --> 00:15:48,200
You know, it was

372
00:15:48,367 --> 00:15:50,767
ballsy-sounding.
It was just perfect.

373
00:15:52,767 --> 00:15:55,000
2
Thanks to Arnold's backing,
the H1 had no problem

374
00:15:55,167 --> 00:15:58,501
drawing attention, just not
the kind that ends in a sale,

375
00:15:58,667 --> 00:16:00,400
which left AM General's
marketing team

376
00:16:00,567 --> 00:16:02,000
asking the question...

377
00:16:02,167 --> 00:16:04,767
Who is the H1 Hummer customer?

378
00:16:04,934 --> 00:16:07,067
A Hummer is not for everyone.

379
00:16:07,234 --> 00:16:08,667
- In one word...
- Rich people.

380
00:16:08,834 --> 00:16:10,467
OK, two words.

381
00:16:10,634 --> 00:16:12,000
Add options
and the price climbs

382
00:16:12,167 --> 00:16:15,701
to an eye-popping $91,218.

383
00:16:15,868 --> 00:16:19,501
Which adjusts to $176,000 today.

384
00:16:19,667 --> 00:16:21,367
But even if you were sold
on the price,

385
00:16:21,534 --> 00:16:23,501
good luck finding one
at your local dealership.

386
00:16:23,667 --> 00:16:26,667
In fact, there were only
two ways to buy a Hummer.

387
00:16:26,834 --> 00:16:29,601
Fly to South Bend, Indiana
and take their driving course,

388
00:16:29,767 --> 00:16:32,901
or order one from the Neiman
Marcus Christmas catalog

389
00:16:33,067 --> 00:16:36,267
and fly to South Bend, Indiana
and take their driving course.

390
00:16:36,434 --> 00:16:38,100
Either way, two Hummers made

391
00:16:38,267 --> 00:16:40,767
the perfect his-and-her
holiday gifts.

392
00:16:40,934 --> 00:16:42,400
And it was successful enough.

393
00:16:42,567 --> 00:16:43,801
I mean, at the end,
they didn't sell,

394
00:16:43,968 --> 00:16:44,868
you know, a million
of these cars.

395
00:16:45,033 --> 00:16:46,366
which was
what you really want.

396
00:16:46,367 --> 00:16:49,801
To do that, the Hummer
needed to court a new customer.

397
00:16:49,968 --> 00:16:52,767
And in 1998,
that slightly tamed beast

398
00:16:52,934 --> 00:16:55,367
took center stage
at the Detroit Auto Show.

399
00:16:55,534 --> 00:16:57,501
The buzz was loud enough
to reach the ears

400
00:16:57,667 --> 00:17:00,868
of a high-ranking executive
who made a phone call.

401
00:17:01,033 --> 00:17:02,868
I got a call from Jack Smith,

402
00:17:03,033 --> 00:17:05,000
who was the CEO
of GM at that time.

403
00:17:05,167 --> 00:17:07,167
He says, "Mike, you've been
to the Detroit Auto Show

404
00:17:07,334 --> 00:17:09,100
and seen the reaction
to the Hummer?"

405
00:17:09,267 --> 00:17:11,367
And I go, "Yeah, I have, it's
a-- it's pretty amazing, Jack.

406
00:17:11,534 --> 00:17:13,300
I think there's something
to this brand."

407
00:17:13,467 --> 00:17:15,000
We came up with this idea

408
00:17:15,167 --> 00:17:17,167
that we wanted to buy
the brand from AM General.

409
00:17:17,334 --> 00:17:19,701
General Motors
was all in on the Hummer.

410
00:17:19,868 --> 00:17:23,467
We would design and provide
all parts and engineering,

411
00:17:23,634 --> 00:17:27,367
and in return, we would pay
AM General a manufacturing fee.

412
00:17:27,534 --> 00:17:30,367
General Motors came out
with the H2.

413
00:17:30,534 --> 00:17:32,701
The Hummer
was gonna be a daddy.

414
00:17:34,868 --> 00:17:37,067
Make it smaller,
more user-friendly,

415
00:17:37,234 --> 00:17:39,801
with a nice interior,
but authentic Hummer,

416
00:17:39,968 --> 00:17:41,266
and we could sell a lot of them.

417
00:17:41,267 --> 00:17:43,701
As for the man who had
already sold lots of Hummers,

418
00:17:43,868 --> 00:17:46,601
Arnold agreed to make
about six appearances for Hummer

419
00:17:46,767 --> 00:17:47,767
to launch the H2.

420
00:17:47,934 --> 00:17:49,000
Good to see you.

421
00:17:49,167 --> 00:17:50,367
Became just a huge hit.

422
00:17:52,100 --> 00:17:55,167
I like very much to buy
these Hummers.

423
00:17:55,334 --> 00:17:57,467
And with the H2
hogging the spotlight,

424
00:17:58,701 --> 00:18:01,467
it was time for the civilian
H1 to take a bow.

425
00:18:01,634 --> 00:18:03,567
They thought, if this car is
gonna come to an end,

426
00:18:03,734 --> 00:18:05,267
let's go out
with a blaze of glory.

427
00:18:06,467 --> 00:18:08,367
They decided to come up
with something called

428
00:18:08,534 --> 00:18:09,667
the Hummer Alpha.

429
00:18:10,968 --> 00:18:13,767
They put in the bigger
6.6 liter Duramax engine,

430
00:18:13,934 --> 00:18:17,767
stronger transmission.
It was just bigger and badder.

431
00:18:17,934 --> 00:18:20,767
The beginning of the end
and the last of its kind.

432
00:18:20,934 --> 00:18:23,667
The H2 was now all alone
in the product line,

433
00:18:23,834 --> 00:18:25,801
which didn't
sit right with Mike.

434
00:18:25,968 --> 00:18:28,601
I sold GM on the idea
that we had to do an H3.

435
00:18:29,601 --> 00:18:31,868
And then someone
sold someone

436
00:18:32,033 --> 00:18:33,801
on the H3 marketing campaign

437
00:18:33,968 --> 00:18:36,601
where a robot
impregnates a monster.

438
00:18:36,767 --> 00:18:37,667
Genius.

439
00:18:37,834 --> 00:18:39,467
Well, be it Mike or the robot,

440
00:18:39,634 --> 00:18:41,000
the H3 was conceived

441
00:18:41,167 --> 00:18:43,801
and then in 2006
was delivered right on time.

442
00:18:45,934 --> 00:18:48,100
The H3...

443
00:18:48,267 --> 00:18:49,767
...which was an even
smaller version.

444
00:18:51,467 --> 00:18:53,868
With H1, H2, and H3,
we got a franchise.

445
00:18:54,033 --> 00:18:56,000
A franchise
that would prove short-lived,

446
00:18:56,167 --> 00:18:58,667
undone by a sudden spike
in gas prices,

447
00:18:58,834 --> 00:19:02,100
and the minor inconvenience
of a global financial meltdown.

448
00:19:02,267 --> 00:19:05,000
And eventually, General Motors
just decided to sunset it.

449
00:19:05,167 --> 00:19:09,400
The sun didn't rise again
for the Hummer brand until 2021,

450
00:19:09,567 --> 00:19:10,868
when...

451
00:19:12,334 --> 00:19:13,467
It's been resurrected.

452
00:19:13,634 --> 00:19:16,000
The new all-electric Humvee.

453
00:19:16,167 --> 00:19:17,099
Who would have thought?

454
00:19:17,100 --> 00:19:19,567
The electric Hummer,
it was fantastic.

455
00:19:19,734 --> 00:19:24,901
Because before H1 Hummer
birth the H2, H3, or the EV...

456
00:19:27,133 --> 00:19:30,067
...the Hummer sprang forth
from the military might

457
00:19:30,234 --> 00:19:33,267
of the United States Army's
most trusted workhorse.

458
00:19:33,434 --> 00:19:35,667
It could do things
like no other vehicle.

459
00:19:35,834 --> 00:19:38,000
And there's still nothing
better than the Humvee

460
00:19:38,167 --> 00:19:39,701
when it comes
to the light tactical vehicle

461
00:19:39,868 --> 00:19:40,901
for military requirement.

462
00:19:41,067 --> 00:19:43,868
It was, like,
absolutely phenomenal.

463
00:19:44,033 --> 00:19:45,767
But the Humvee
had another role,

464
00:19:45,934 --> 00:19:48,968
to inspire millions
of Americans.

465
00:19:49,133 --> 00:19:51,667
I love this thing
for all the right reasons.

466
00:19:51,834 --> 00:19:54,968
Rugged, battle-proven,
versatile,

467
00:19:55,133 --> 00:19:57,100
mission-ready, and reliable,

468
00:19:57,267 --> 00:19:58,801
just like the proud
men and women

469
00:19:58,968 --> 00:20:01,467
who've served our country
while driving it.

470
00:20:01,634 --> 00:20:03,701
Let's see what's up here.

471
00:20:06,167 --> 00:20:08,868
Whoo-hoo!
That's it, right there.

472
00:20:09,033 --> 00:20:12,467
That's how you do it.

473
00:20:12,634 --> 00:20:13,868
Wow!

474
00:20:14,033 --> 00:20:17,634
So, thank you, Hummer,
for the adventure.

475
00:20:20,100 --> 00:20:22,567
Thank you, Humvee.
For your service.

476
00:20:24,000 --> 00:20:26,200
And God bless the USA.

477
00:20:27,667 --> 00:20:29,167
Oh!
And I almost forgot...

478
00:20:29,334 --> 00:20:30,667
Thanks, Arnold.

479
00:20:30,834 --> 00:20:32,601
Let's have some fun now.

480
00:20:39,467 --> 00:20:40,400
I kill you!